"Why is eyewear so expensive?"

After reading 2 optical publications today, both of which talked about customers wanting to know why their glasses cost so much. Neither author mentioned what i feel has been the number one cause of increased cost of glasses for the consumer. VISION CARE PLANS!!!! Most ECP's realized a long time ago that they were going to have to raise their prices so that they were above the allowable's within all of the various vision plans, so they could still make a profit and stay in business. Been in business 34 years and never belonged to any vision plans and hopefully never will! This is why our prices are 30 to 40 percent less than my competitors for the exact same frame and lenses. Seems to be working for us.
Anyone else agree?

"Why is eyewear so expensive?"