Interview: Mike Kirkley, managing director of Essilor UK
The lens company’s commitment to the independent sector, e-commerce and its marketing strategy were central to the discussion Joe Ayling had with Kirkley at the firm’s Thornbury HQ last week.
Posted by Saul Sebag on 18 March 2016 in Feature,News & Features
Mike Kirkley has been at the helm in Thornbury for the past five years, and as a staunch Newcastle United fan is well versed in expecting the unexpected. As a major supplier to the optical retail market, Kirkley reiterated Essilor’s support for independents rather than larger retail chains. No less than £5m has been invested in another ITV campaign – this year incorporating Transitions – meaning Essilor and its high street partners will be hoping for a tailwind in 2016.
see the whole story: ==========>
http://ift.tt/1T0kzJp
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Essilor siding with independent ECPs in the UK ...................
The lens company’s commitment to the independent sector, e-commerce and its marketing strategy were central to the discussion Joe Ayling had with Kirkley at the firm’s Thornbury HQ last week.
Posted by Saul Sebag on 18 March 2016 in Feature,News & Features
Mike Kirkley has been at the helm in Thornbury for the past five years, and as a staunch Newcastle United fan is well versed in expecting the unexpected. As a major supplier to the optical retail market, Kirkley reiterated Essilor’s support for independents rather than larger retail chains. No less than £5m has been invested in another ITV campaign – this year incorporating Transitions – meaning Essilor and its high street partners will be hoping for a tailwind in 2016.
see the whole story: ==========>
http://ift.tt/1T0kzJp
What do you say ?
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