Meeting Today's Competitive Challenges
With The Automatic Lens System
The challenges facing retail optical today are greater than ever. More stores, more online vendors, more lives covered by insurance plans, more lens and frame manufacturers selling online and marketing or selling their brands ー the very ones you helped to establish ー direct to the consumer, all adding up to a wild-west style open market, one which is far removed from a level playing field, and one in which you, the local mom and pop optical office, has to now figure how they are going to survive when the public increasingly feels that eyewear is overpriced, and that you, Mr. ECP, are nothing more than a commodity ー undifferentiated from any other vendor selling the same optical wares. Sure, you can start focusing on brands that aren't online...yet. Or you can take every insurance plan, hoping that the small profits you realize will somehow materialize into a pot of gold, if you simply had enough volume.
No, the path to success is to clearly differentiate yourself. And custom products and services are the best way to do this. And today, there is no easier product to customize than a rimless mounting. Whether your customer has fitting, function, or fashion priorities, or simply wants something elegant, or to fall asleep in bed with, rimless customization is the path. You may be thinking: "If it's so great, why hasn't rimless customization caught on? It's because the process of customizing rimless has been opaque, with few tools, little understanding, and ー most importantly ー no clear way to both create and communicate what's wanted to your edger or outside lab. Further, even those who are experienced in custom rimless design often don't understand how the process of making a custom rimless shape with the best lens for the job. The best lens means:
• The most appropriate design
• The best base curve
• The best material
• The best index
• The best abbé value
• And more...
Enter: The Automatic Lens App
Automatic Lens System is a sophisticated interface, used on a computer or iPad, where an ECP can easily customized shape, size, contour, bridge and temple position for any client's needs or desire. This information can then be easily stored and exported to your own IOF equipment, or the outside lab of your choice. If you work with uncuts, the ALA will be able to archive the exact shape and trace data, and using a proprietary process, deliver the ideal choices in curve, material, index, etc., to make your custom glasses look and function as true art.
Automatic Lens System - The Premier App for Premier Eyewear.
Written by Barry Santini
Meeting Today's Competitive Challenges With The Automatic Lens System
With The Automatic Lens System
The challenges facing retail optical today are greater than ever. More stores, more online vendors, more lives covered by insurance plans, more lens and frame manufacturers selling online and marketing or selling their brands ー the very ones you helped to establish ー direct to the consumer, all adding up to a wild-west style open market, one which is far removed from a level playing field, and one in which you, the local mom and pop optical office, has to now figure how they are going to survive when the public increasingly feels that eyewear is overpriced, and that you, Mr. ECP, are nothing more than a commodity ー undifferentiated from any other vendor selling the same optical wares. Sure, you can start focusing on brands that aren't online...yet. Or you can take every insurance plan, hoping that the small profits you realize will somehow materialize into a pot of gold, if you simply had enough volume.
No, the path to success is to clearly differentiate yourself. And custom products and services are the best way to do this. And today, there is no easier product to customize than a rimless mounting. Whether your customer has fitting, function, or fashion priorities, or simply wants something elegant, or to fall asleep in bed with, rimless customization is the path. You may be thinking: "If it's so great, why hasn't rimless customization caught on? It's because the process of customizing rimless has been opaque, with few tools, little understanding, and ー most importantly ー no clear way to both create and communicate what's wanted to your edger or outside lab. Further, even those who are experienced in custom rimless design often don't understand how the process of making a custom rimless shape with the best lens for the job. The best lens means:
• The most appropriate design
• The best base curve
• The best material
• The best index
• The best abbé value
• And more...
Enter: The Automatic Lens App
Automatic Lens System is a sophisticated interface, used on a computer or iPad, where an ECP can easily customized shape, size, contour, bridge and temple position for any client's needs or desire. This information can then be easily stored and exported to your own IOF equipment, or the outside lab of your choice. If you work with uncuts, the ALA will be able to archive the exact shape and trace data, and using a proprietary process, deliver the ideal choices in curve, material, index, etc., to make your custom glasses look and function as true art.
Automatic Lens System - The Premier App for Premier Eyewear.
Written by Barry Santini
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